UAE · Qatar · Saudi Arabia
A game that pays you to explore your own city.
Walk to real places, check in, earn points, and spend them at cafes and shops nearby. In Arabic and English.
Walk to real places, check in, earn points, and spend them at cafes and shops nearby. In Arabic and English.
Scan a sign at a gate or station. The trail opens in your phone browser. Nothing to download.
At each stop, check in and read a short story about the place, in Arabic or English.
Collect Adventure Points, finish quests and win trophies as you go.
Use your points for offers at shops and cafes along the way.
Every check-in and every redemption is a real visit at a known place and time. Partners see it in a weekly dashboard.
License themed trails for your museums, souqs and streets. See trail starts, completions, time spent and redemptions per shop, every week.
Sponsor a place, a route or an event. Visitors earn bonus points for coming to you. No banner ads.
Offer a small reward that visitors buy with points, and count every person it brought through the door.
Working prototype. First public pilots are planned for 2027.
Dubai, Abu Dhabi, Sharjah and the northern emirates, including the Abu Dhabi Culture Crown journey.
Doha's museums, souqs and coast, including the Doha Museum Mile.
Riyadh, Jeddah Al-Balad and AlUla, with five journeys ready.
AI strategist and business researcher with more than 15 years of work for brands, advertising agencies and startups, including Dubai Tourism and Museum of the Future. DBA candidate at the University of Michigan-Flint. Judges the MENA Effie Awards (2025 and 2026).
Tresure is built by The Collective Mind FZE, Sharjah, UAE.
The Gulf has extraordinary places, and most visitors see one and go home. Tresure gives people a reason to see the next one, and gives the places a way to know it worked.
We are looking for the first districts, destinations and brands to launch Tresure in 2027.
h.hassan@thecollectivemind.me